To
Collaborators, Partners & Future Teammates
From
Connor Lawrence
Subject
Building Cathedrals, Not Moving Rocks
I turn chaos into systems that scale.
I operate across every dimension of a business — GTM strategy, revenue architecture, technology systems, partner ecosystems, delivery and support operations, and process design. From 3-person startups to 10,000-person enterprises. If it's broken or doesn't exist yet, I build it.
Currently I'm leading the Business Transformation team at DigiCert. Before that, I co-founded an outdoor CPG brand, ran BizOps for an AI health startup, and executed the operational maturity playbook through IPO at Ping Identity. Denver-based. Executive MBA from Daniels College of Business at the University of Denver. Always building.
Cheers,
Connor
Let's talk →
12+
Years Experience
IPO
Ping Identity
MBA
University of Denver
0 → 1
Co-Founder, Oso Meals
Expertise
What I bring to the table.
Relentless execution on hard problems. Building durable organizations, systems, and processes that outlast the people who built them.
🔀
Business Transformation
Finding the high-ROI root problems across a business — people, process, technology, culture — and aggressively fixing them so companies can scale to the next level.
🚀
Go-to-Market Strategy
Translating company and product strategy into real commercial results. Monetization models, GTM tech stack, revenue operations, and financial architecture.
🤖
AI & Automation
Business context deep enough to integrate AI that actually moves the needle — and the technical agility to keep up with new tools, technologies, and capabilities.
🏗️
Entrepreneurship
Zero-to-one company building and an understanding of startup speed, bootstrapping, and the owner mindset. Founder and active venture investor.
🤝
Organizational Leadership
Building teams from the ground up and aligning organizations around what matters — OKR planning, accountability frameworks, and the cross-functional alignment to make it stick.
⚙️
Process Engineering
Aggressive, durable simplification of complexity. Breaking down tangled workflows into real efficiency that sticks long after the project closes.
Experience
The career spreadsheet.
| # | Role & Company | What I Did | When | Tags |
|---|---|---|---|---|
| 1 |
Director, Business Transformation
DigiCert
|
Leading strategic transformation across the entire business architecture — initial focus on GTM acceleration, operational efficiency, and cross-functional alignment and execution between product, sales, and internal teams. | 2025 → | |
| 2 |
Head of Business & Revenue Operations
PicnicHealth
|
Promoted to own revenue operations alongside BizOps. Drove sales and revenue forecasting, quarterly board prep, and stood up a new CFO and accounting team. | 2024 – 25 | |
| 3 |
Head of Business Operations
PicnicHealth
|
Built the BizOps function from zero — hired the team, stood up processes, and drove growth and operational maturity across an AI health-tech startup. Finance, delivery, resource planning, and company-wide OKRs. | 2022 – 24 | |
| 4 |
Product Manager
Ping Identity
|
Owned customer-facing business modules — partner portal and support portal built on Salesforce. Led BI and data insights for trial-to-conversion, focused on increasing customer conversion rates. | 2021 – 22 | |
| 5 |
Strategic Program Manager
Ping Identity
|
Team was tapped by PE sponsors to lead the operational maturity playbook through successful IPO — working across sales, ops, finance, support, and product to drive strategic initiatives and uplevel functions. | 2017 – 21 | |
| 6 |
Revenue Cycle Consultant
Epic
|
Consulted for major hospital systems and healthcare organizations on revenue cycle optimization within Epic. Bridged financial and technical stakeholders to improve billing and reimbursement workflows. | 2016 – 17 | |
| 7 |
Sr. Implementation Manager
Epic
|
Promoted to lead multiple enterprise EHR implementations end-to-end across hospital networks. Owned Epic's internal transplant billing module as implementation partner to the engineering team. | 2015 – 16 | |
| 8 |
Implementation Manager
Epic
|
Deployed enterprise EHR systems end-to-end — implementation timelines, stakeholder communication, training, and workflow configuration across hospital networks. | 2014 – 15 |
Shipped Recently
Major initiatives, in production.
Revenue Cloud Advanced
Migrated DigiCert from four legacy quote-to-cash systems to a unified Revenue Cloud.
Revenue Cloud Billing
Replaced multiple legacy billing tools with a single unified Revenue Cloud Billing platform.
Pricing & Margin Model
Built PicnicHealth's pricing model from scratch — margin analysis, cost structures, and financial controls.
REI Ventures Accelerator
Oso Adventure Meals was selected for and completed the REI Path Ahead Ventures accelerator.
Ventures
Things I've built & backed.
Active
Oso Adventure Meals
Co-Founder
Built a bootstrapped freeze-dried adventure food brand from scratch — product development through sales and distribution. Find us at your local Colorado mom & pop gear shop or farmers market. www.osomeals.com
Active
Pioneer Venture Group & Denver Angels
Venture Partner
University of Denver's student-run venture capital fund. Evaluating early-stage opportunities, advising founders, and supporting portfolio companies. I also invest directly via Denver Angels. Reach out if you're building something!
Active
Happy Dog Capital
Owner & Operator
Self-manage micro portfolio of rental properties. End-to-end — acquisitions, tenant management, maintenance, and financials. Always looking for new opportunities or partners.
Building
TBD — Salesforce Apps
Co-Founder
Developing a series of Salesforce applications. More detail coming soon.
Education
The academic side of things.
Master of Business Administration
University of Denver — Daniels College of Business
Denver, Colorado
B.A. Political Science & International Relations
University of Dayton
Dayton, Ohio
Beyond Work
The rest of the picture.
Based In
Denver, CO — with remote work travel sprinkled in.
Interests
Convictions
Beauty maximalist — we should build beautiful, walkable cities connected by fast trains and powered by sustainable energy. Conserve and enjoy the wild. Protect public lands.
Why Cathedrals
"There is a story about stonecutters during the Middle Ages. Someone asks three stonecutters what they are doing. The first says, 'I'm breaking rocks.' The second says, 'I am earning my living.' The third says, 'I'm building a cathedral.' The third one gets the job."
— German parable
Why this matters to me ↓
Every project has rock-breakers, paycheck-collectors, and cathedral-builders. I've spent my career trying to be (or hire / coach) the third person. Whether it's redesigning a process, launching a new tool, or preparing a company for IPO — the work only matters if you can see the bigger thing you're building. That's what transformation actually means: not just fixing problems, but building something worth building.